Founded in 1986 by Jacques Laroche, the company’s first market was the banking sector. Since then, JLR has expanded its range of services to offer customized solutions adapted to new market segments such as the real estate brokerage industry, real estate appraisal and government services.
In the late 1990s, JLR undertook a large-scale project of photographing more than 1.2 million facades in Quebec. In the early 2000s, JLR launched its transactional website www.jlr.ca, surpassing its competitors to become one of the first company in Quebec to offer the following online services: a registry of real estate transactions, property listings with photos and geographical maps, maps of the real estate market effervescence, comparison tools and appraisal services.
In 2005, JLR acquired its main competitor, a Quebec-based subsidiary of the American company Teela, allowing JLR to secure a key position in the industry. In 2009, thanks to the creation of a major partnership with an American company, JLR integrated more than 90% of American property information, making it one of Canada’s biggest distributors of property data.
A Family-Run Company
In 2011, the founder’s son, Félix Laroche, and his business partner Christian Boivin took over the leading role of a rapidly growing organization. These young entrepreneurs quickly implemented several new products and services and expand their business to commercial real estate with the acquisition of Collplan. In 2013 and 2014, Félix and Christian were recognized with two prestigious business Quebec awards, Les médaillés de la relève and the Mercuriades.
Together, Félix and Christian built several solutions in order to better respond to their client's ever growing needs. Their open-mindedness, their leadership and their desire to provide customized, inventive solutions allowed JLR to constantly exceed its customers’ expectations. In 2016, JLR acquired Vorepass and LazyChamp, tools to help prevent fraud. During the same year, they also began the creation of Bee Commercial, a new listing tool for Canadian commercial properties.
Acquisition of JLR by Equifax Canada Co.
It’s in December 2018 that JLR became an Equifax Company, a business association that allowed the enterprise to offer its solution at a larger scale. This synergy allows, amongst other things, JLR to improve its data security and its business processes. Today, JLR continues to create new partnerships with the goal of collecting and distributing the most comprehensive information on the market. With its technological expertise, innovative services and new administration, JLR' future is even more promising.
